Driving Revenue: Experiment - The Untold Secret to Dominating Revenue Management
In this episode we break down the three essential components of revenue management: automation, optimization, and experimentation. While automation can be great for streamlining processes, it can also lead to problems without proper oversight. Optimization is important, but real game-changing growth comes from experimentation and pushing beyond your comfort zone.
- What are the benefits of automation and what is needed to avoid issues?
- Why experimentation is important for driving growth
- How you can embrace experimentation to innovate
- The differences between automation, optimization, and experimentation and how it is driving success
