Driving Revenue: Five simple steps to Clean Distribution
In this episode, I discuss the concept of clean distribution and provide five clever tips to help you achieve as close to clean distribution as possible. Clean distribution refers to the mapping of A to B and ensuring that the right recipients receive the intended content. I explain the different setup options, such as one-to-one, one-to-many, and many-to-many relationships, and their advantages and disadvantages. I also emphasize the importance of identifying and removing unnecessary rate codes. Lastly, I outline a five-step process to transition from dirty to clean distribution.
