Driving Revenue: uncover the truth about customer loyalty and the false sense of security that goes with it
Welcome to this episode podcast where we uncover the truth about customer loyalty and the false sense of security it brings. In this episode, we'll be discussing how businesses often find themselves unknowingly feeding someone else's flywheel, instead of their own. Here are some key takeaways for you to consider:
· Rate parity: Why price matching might not be as beneficial as you think
· ROI vs Commission: Making a case for whoever it suits to
· Who feeds who? Understanding who truly benefits
· Who owns the customer? Is it really me?
· Why do customers choose loyalty? Exploring the reasons behind customers' perceived loyalty to third-party booking platforms
Remember, loyalty can be a double-edged sword. So before you pledge your allegiance, ask yourself, who's really benefiting?
