Cost of acquisition, Rate parity, Driving direct.....hospitality LOVES buzzwords and yet many of them are miss-understood or made bigger than they actually are. This episodes puts a stop to it! In this episode you are going to not just hear the trendy words but Fabian is going to look at them from a common sense perspective mixed with a healthy dose of "what does that actually mean". Learn how to look behind the buzzword and question them. At the end you will be better for it as you will be able to bring a new perspective to the table, by not just blindly following what others say, but actually question those who follow the buzzword mania. Fabian is on a mission to democratise revenue management and help people become better at what they do so they can create better lives for themselves. Fabian runs two successful start ups in the optimization space and has a bi-weekly newsletter with 3500+ subscribers. Enjoy the show and share the love!